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Why specialized tech stacks win: How GTM leaders are reshaping their revenue strategy

August 20, 2025 • 3 min read

Why specialized tech stacks win: How GTM leaders are reshaping their revenue strategy

The explosion of GTM software, from legacy CRMs to AI-powered intent tools, has introduced new complexity for revenue teams. In a recent YourICP commissioned survey, we explored how CMOs and RevOps leaders are managing their tech stacks in 2025.