Activate through the API
The API puts audience building, contact verification, and CRM cleaning into your own systems, running on your schedule instead of someone's to-do list. If your team is still exporting spreadsheets and re-uploading them by hand, this is the path that ends that.
Verification that runs on your schedule, not someone's memory
Verification runs continuously, not as a one-time project
Roughly 30 to 40% of people change jobs every year, according to the U.S. Bureau of Labor Statistics, so a list that's clean today is decaying by the time your reps work it next quarter. An API integration means records get checked as they enter or age in your CRM.
It replaces manual data cleanup, not just speeds it up
In a 2024-25 survey of software decision-makers by empanel, 69% of teams said they still rely on manual verification to keep their data usable. That's the work an API integration is built to remove.
Real efficiency gains
Customers using this model report up to 50% savings on data provider spend and a 30 to 40% reduction in database waste, by pulling only the records they need instead of paying for blocks of credits upfront.
Still pay per record, not per seat
The API follows the same billing model as the Platform. No prepaid credits that expire, no upfront commitment sized for your busiest quarter. You're charged for what you pull.
Built for engineering handoff
- Build an audience from filters (industry, seniority, department, company size, revenue, geography) or a plain-language description, and preview the contact count and cost before committing.
- Submit a contact pull and retrieve verified records once the job completes.
- Submit individual emails or LinkedIn profile URLs for enrichment and get back verified contact details.
- Authenticate with an API token tied to your account, so pulls can run unattended on a schedule you control.
Generate an API token from your account settings and hand your engineering team the docs. Most integrations start with a single workflow, commonly "clean new CRM records nightly" or "pull a fresh audience whenever a segment is created," and expand from there once the first one is running.