Clean data in.
Better pipeline out.
RevOps teams are responsible for the data that everything else runs on. When that data is bad, it doesn't stay contained. It shows up in missed connect rates, broken sequences, misaligned sales and marketing, and AI workflows that scale the wrong outcomes faster. CleanICP and DiscoverICP give RevOps teams a data foundation they can actually stand behind.
Bad data is a pipeline and revenue problem. And it lands in RevOps.
RevOps sits at the intersection of every system that touches the customer: CRM, marketing automation, sales sequences, reporting, and increasingly, AI-powered personalization and outreach. When the data feeding those systems is wrong, the problems compound across all of them at once.
Outdated contacts mean bounced emails and calls that go nowhere. Duplicate records create conflicts between sales and marketing. Inaccurate job titles break segmentation and personalization. And when the AI-powered tools your team just invested in are running on the same bad data, they don't underperform quietly. They scale bad outreach faster than any team could manually.
CRM decay is constant
30 to 40 percent of people change jobs every year. The contacts that were accurate when you imported them are quietly going stale. Most teams don't find out until reps start chasing people who left six months ago.
The data cleanup never ends
One-time data projects don't hold. Without a continuous hygiene layer, the same problems come back within months. Most teams end up cycling through the same manual cleanup work over and over.
AI amplifies the problem
Personalization, segmentation, and automated outreach are only as good as the records they run on. Teams investing in AI tools while skipping the data layer underneath are accelerating bad outcomes, not better ones.
You're accountable for numbers you can't fully trust
RevOps owns the reporting. When pipeline metrics are off because of data quality issues, it's hard to know what's a strategy problem and what's a contact problem. Both end up on your desk.
Your CRM, continuously clean.
CleanICP is a continuous data hygiene and verification tool built for the teams responsible for keeping CRM data accurate across sales and marketing. It's not a one-time import or a periodic cleanup project. It runs as an ongoing layer, catching job changes, bad phone numbers, outdated emails, and mismatched records before they reach the sales team and do damage.
Every record goes through a proprietary QA process that goes beyond validation. Most data tools confirm that a contact method is technically functional: the email is deliverable, the phone number is in service. CleanICP verifies that it belongs to the right person at the right company. That distinction is what shows up in connect rates.
"Before YourICP, we were wasting time chasing the wrong leads with messy data. Our connection rate jumped 400 percent, and our database is finally clean and aligned with our true ICP." — CEO, TechTopia
What RevOps teams use CleanICP for
- Cleaning and enriching existing CRM records on an ongoing basis, not as a one-time project
- Ensuring new leads are verified before they reach sales sequences
- Eliminating duplicate records that create friction between sales and marketing
- Building a reliable data foundation before rolling out AI-powered workflows
- Getting reporting they can trust because the underlying data is accurate
What you get
- Continuous enrichment and verification across your CRM.
- Every contact checked for accuracy against the right person at the right company.
- Behavioral data layered on top so sales teams know not just who a contact is, but how to reach them.
- A free data hygiene analysis to start, so you know exactly what you're working with before committing.
Net-new contacts, verified before they reach you.
When your pipeline needs new contacts, not just cleaner existing ones, DiscoverICP sources and delivers pre-verified, ICP-matched contacts from multiple trusted data sources. No subscriptions, no credit burns, no contacts that need a separate cleaning step before they're usable. You see the exact contact count before you commit any budget, and once you purchase, the data is yours.
For RevOps teams building or rebuilding a contact database, expanding into new verticals or geographies, or supporting a sales team that needs more pipeline, DiscoverICP gives you coverage without the contract traps that come with legacy data subscriptions.
What RevOps teams use DiscoverICP for
- Sourcing net-new contacts in specific verticals, titles, or geographies that existing databases don't cover
- Filling coverage gaps left by legacy data subscriptions, particularly in SMB, niche verticals, and APAC markets
- Building a contact database the team owns outright, with no access cliff when a contract ends
- Feeding AI-powered outreach sequences with contacts that are already verified and ready to use
- Reducing wasted spend on credits that burn against contacts that don't convert
What you get
- Pre-verified, ICP-matched contacts from multiple trusted sources.
- A purchase model with no subscriptions and no auto-renewals.
- Data ownership from day one.
- Recommendations on the best outreach method included with each contact.
- Coverage in markets and verticals where legacy databases fall short.
CleanICP and DiscoverICP solve different problems. Most RevOps teams need both.
CleanICP keeps your existing CRM accurate. DiscoverICP fills the gaps with verified net-new contacts. Running them together means your database is continuously clean and continuously growing, without the decay that comes from adding new records on top of uncleaned existing ones.
For RevOps teams preparing for an AI rollout, building out a new territory, or simply trying to get sales and marketing working from the same reliable data, the two products give you a complete data layer rather than a patchwork of point solutions.
Verification, not just validation.
A team, not just a tool.
Verified, not just validated
Most data tools confirm that a contact method exists. We confirm it belongs to the right person at the right company. Every phone number, email, social profile, and contact detail is checked against the right person. That's the difference between a contact that technically works and one that actually converts.
Continuous, not periodic
Data decays constantly. A one-time cleanup or a quarterly refresh doesn't hold. CleanICP runs as an ongoing layer so your CRM stays accurate without a recurring manual project on your team's plate.
Pay for what's delivered
No upfront credit commitments. No subscriptions that outlast your campaigns. You pay per record delivered, so your data spend scales with results rather than locking capital into contacts you haven't vetted yet.
A team that stays accountable
You're not navigating a self-serve portal alone. Real people handle your campaigns, verify your records, and make sure every list is accurate before it ships. When something needs attention, there's someone to call.
AI-ready from day one
Every record from CleanICP and DiscoverICP is structured, enriched, and verified before it reaches your workflows. Whether you're running automated sequences, AI-powered personalization, or complex segmentation, the data underneath is already ready.