About YourICP

The villain is clear. Unreliable data.
The mission is simple. Fix it at the source.

Designed to fix broken data at the source

YourICP exists for one reason. Bad data quietly breaks GTM performance, and most teams work around it instead of fixing it.

When the foundation is clean and verified, everything downstream works better. Outreach improves, CRMs stay clean, and teams stop wasting time and money.

Our mission

Reduce waste and drive better outreach by delivering accurate, verified data for go to market teams.

Why we built YourICP

YourICP was built with firsthand experience with Wheelhouse customers: 30–40% of purchased contact data was wrong, wasting sales time and capping connect rates at just 7–9%.

Once the data was cleaned, connect rates jumped four to five times, proving the real problem was not effort or automation, but unreliable data.

What we offer

CleanICP cleans, validates, and maintains the contact data you already have.

DiscoverICP sources new contacts inside a clearly defined ICP, fully verified before delivery.

What we believe

Broken data creates wasted effort everywhere downstream.

We believe fixing the data at the source gives go to market teams back control, time, and trust in their systems.

Who we built this for

YourICP is built for RevOps, Marketing Ops, and go to market teams who are tired of cleaning data instead of using it.

  • If your CRM is bloated.
  • If reps do not trust the data.
  • If pipeline slows before outreach even begins.

Our Leadership Team

Matt Arkin

Matt Arkin

Co-founder & CEO

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Matt Arkin is a veteran GTM and revenue leader with more than 30 years of experience across digital advertising, sales operations, and data-driven growth.

After repeatedly seeing bad contact data undermine otherwise strong GTM strategies, he co-founded YourICP to fix the problem at the source, helping marketing and revenue teams replace guesswork with clean, reliable data that actually drives performance.

Book a meeting with Matt Arkin
Matt McKinnon

Matt McKinnon

Co-founder & COO

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Matt McKinnon is a marketing operations and data leader who has spent his career running large-scale databases and lead-generation systems at companies like IDG, Integrate, and Spiceworks Ziff Davis.

Frustrated by bloated CRMs, duplicate records, and vendors that created more noise than value, he co-founded YourICP to give RevOps and GTM teams control over their data.

Book a meeting with Matt McKinnon
Vlad Itu

Vlad Itu

CTO

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Vlad Itu is a computer science–trained engineer with deep expertise in machine learning and natural language processing. As CTO, he brings strong technical depth paired with a pragmatic product mindset.

At YourICP, he leads the development of scalable, trustworthy data foundations that GTM and RevOps teams rely on.

Book a meeting with Vlad Itu