What is the free data hygiene analysis?

The free data hygiene analysis is a no-obligation audit of your contact database that shows you exactly what is accurate, what is outdated, and what is costing your team pipeline. We check phone numbers, email deliverability, job titles, company data, and compliance flags across every record. Unlike most providers that only validate whether a phone number or email inbox is technically working, we verify contacts using contextual information to confirm that each detail is tied to the right person. You receive a full contact-level report with every issue tagged by type.

Who is the data hygiene analysis for?

The data hygiene analysis is for any B2B company, agency, or publisher that relies on contact data for outreach, campaigns, or client programs. It is most useful for RevOps, GTM, and Demand Gen teams who manage a CRM and need an honest picture of their data quality before investing in new tools or campaigns. There is no minimum database size and no obligation to take further action after receiving the report.

What does bad data actually cost a sales or marketing team?

Bad data costs the average B2B company $37,000 of sales rep time per year and over 550 hours of GTM team time lost to contacts that bounce, go nowhere, or never existed. One of our customers was running at an 11% connect rate before their analysis revealed the scope of the problem. After cleaning their database, that number jumped to 45%. The free analysis gives you a concrete look at what those numbers look like for your specific database.

How does the analysis work, and how long does it take?

The analysis is fully automated and results are typically returned the same business day. Once you upload your file, each contact record is processed and tagged for gaps, errors, and enrichment opportunities. Our verification step goes further than most tools. We use contextual signals to confirm that each contact detail belongs to the right person, not just that the inbox or number is technically active. You receive a full tagged report within 24 hours.

How is this different from the data quality check my current data provider offers?

Most data providers validate whether contact details are technically reachable, but validation is not the same as verification. A phone number can be live and still belong to someone who left the company two years ago. YourICP uses contextual information to verify that each contact detail is actually tied to the right person at the right company. Several customers came to us after their previous provider's data scored clean internally but failed in the field.

What happens after the analysis?

After the analysis, you receive a full report with every contact record tagged by issue type: wrong data, missing fields, compliance risks, and enrichment opportunities. From there, next steps are entirely up to you. You can address the gaps yourself, work with our team to clean the records worth saving, or replace contacts that are beyond repair with verified ICP-matched alternatives. No obligation, and our team is available to walk you through what we found.

Is the data hygiene analysis GDPR and CCPA compliant? Is it SOC2 compliant?

Yes. The data hygiene analysis is conducted in full compliance with GDPR and CCPA and SOC 2 certified. Your data is encrypted, never resold, and used only to assess and verify your contact records. You retain full ownership of your data throughout the process. If your team has specific compliance requirements, our team is available to walk through the details.

Is the data hygiene analysis really free?

Yes, completely free, regardless of file size, with no credit card required and no commitment. Most teams are surprised by what the analysis surfaces. After the report, next steps are entirely yours: fix the gaps yourself, work with our team on the records worth saving, or simply walk away with a clearer view of your database than you had before.

B2B Data hygiene analysis.
Audit your CRM contacts

Run your contact list through YourICP's Data Hygiene Analysis tool to surface errors, outdated info, and compliance risks - before it kills your pipeline (and costs you money).

Get a Free Data Hygiene Report

Dirty data leads to a weak pipeline
and wasted dollars

Useless outreach effort

Without clean contact data, Sales and Marketing are calling and emailing - but getting nowhere.

Low lead count

Everyone's wondering why the strategy isn't working but the problem isn't the strategy - or the team.

Hefty compliance fines

Of all the not-fun places to spend your budget, fines for compliance violations are at the top.

How the Data hygiene analysis works

YourICP's Data Hygiene Analysis gives you instant insights on your database health, pinpointing inaccurate, incomplete, and non-compliant records - so you can fix problems before they impact your pipeline.

Step one

Deep inspection of your data

We inspect every contact for invalid emails, dead phone numbers, missing fields, outdated job titles, incorrect company names, and GDPR/CCPA compliance flags — building a complete picture of your database health.

Step two

Clear answers

Identified data gaps, errors, and compliance risks are surfaced for each contact record. Every record is tagged by issue type — invalid data, missing fields, compliance risk, or enrichment opportunity — so you can immediately see what needs fixing.

Step three

Actionable insights

Armed with the state of your contact data hygiene, you're now able to strategize next steps - whether that's digging into how the dirty data is coming in or starting a thorough deep clean and continuous refresh.

We make sure your data is compliant

Every contact in DiscoverICP is sourced, verified, and stored in full compliance with GDPR, CCPA, and other applicable data privacy regulations. Your data is encrypted, securely processed, and never resold.

We take compliance seriously so your team does not have to. Whether you are operating in the US, EU, or globally, you are covered.

See what ICP-matched prospects look like for your business

Get a free analysis of your current data and discover the net-new prospects your team should be targeting next.