Nurture Marketing customer story 50% less data spend. 30% less database waste.

By working with YourICP and purchasing accurate contact information, Nurture Marketing made significant improvements to their campaigns and outreach.

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Key metrics

  • 50% saved in their marketing budget on data providers
  • 30% reduction in database waste
  • Tens of thousands of dollars freed from prepaid credits
Spend on data providers
Before 100%
With YourICP 50%

Source: Nurture Marketing case study. Individual results vary.

Pay for what's delivered, not for what sits unused.

Before

  • Bulk credit purchases
  • Capital locked upfront
  • Incomplete, one-size-fits-all lists

With YourICP

  • Flexible monthly billing
  • Accurate data for each client
  • More budget redirected to growth

Working with YourICP has been a game changer for our campaigns. Their team feels like an extension of ours, ensuring every record is accurate and every campaign runs smoothly. The transparency and flexibility in their model have completely changed how we manage our data spend.

— Eric Rabinowitz, CEO of Nurture Marketing

The full story

How Nurture Marketing ditched prepaid credits and unlocked better data for every client

  1. The company at a glance

    Nurture Marketing is a company specialized in delivering data, digital marketing, events, and sales enablement programs that technology companies and their partners can rely on to produce results.

  2. The challenges

    Nurture Marketing was trapped in ZoomInfo's self-service model with minimal support, paying thousands upfront for credits they couldn't fully use. Worse, they were unable to customize data for individual clients, leaving campaigns impeded by incomplete records and one-size-fits-all contact lists that didn't match their clients' unique ICPs and complex needs.

  3. The solution

    YourICP became Nurture Marketing's data partner, delivering accurate business emails, LinkedIn profiles, mobile numbers, and personal email addresses tailored to each client campaign. Our team collaborated closely with their team to align every data request with client goals. The billing shift was just as transformative: pay monthly for what's delivered, not upfront for what might sit unused.

  4. The results

    Higher campaign performance

    Nurture Marketing now fulfills complex data requests that ZoomInfo couldn't deliver, giving their clients better targeting and higher campaign performance.

    Saved 50% of their marketing spend on data providers

    By switching from bulk credit purchases to monthly billing, they freed up tens of thousands of dollars previously locked in prepaid credits, reinvesting that capital directly into growth initiatives.

Spend less on data. Put more budget into growth.

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