TechTopia customer story From 10% to 45% connect rates.

Better contacts. Fewer dead ends.

Discover how YourICP turned TechTopia's scattered outreach into predictable pipeline growth.

Find my ideal buyers Read the full story

Key metrics

  • 4.5x increase in connect rate
  • 40% reduction in database waste
Connect rate
Before 10%
With YourICP 45%

Source: TechTopia case study. Individual results vary.

Before

The problem wasn't a lack of effort.

Sales and marketing spent hours scrubbing contact data instead of reaching prospects.

9 out of 10 calls went nowhere
With YourICP

The fix was better data.

DiscoverICP delivered verified, ICP-matched contacts. YourICP's team integrated them into TechTopia's CRM.

  1. ICP-matched Find the right buyers for your business.
  2. Verified Accurate, up-to-date contact information.
  3. CRM-ready Delivered and integrated by our team.

Before YourICP, we were wasting time chasing the wrong leads with messy data. Now, we're connecting with the right people — fast. Our connection rate improved by 4.5x, and our database is finally clean and aligned with our true ICP. It's made a huge difference for our team.

— Shawn Ryan, Owner & Founder of TechTopia

The full story

TechTopia achieves 4.5x connection rate increase

  1. The company at a glance

    Techtopia is a technology company built for Phoenix-area businesses, with capabilities that include low voltage wiring, structured cabling, cybersecurity, cloud services, and technology consulting.

  2. The challenges

    TechTopia's sales team was drowning in bad data. Despite using ZoomInfo, their connect rate sat at just 9-11%, meaning 9 out of 10 calls went nowhere. Sales and marketing wasted hours manually scrubbing contact info instead of reaching prospects.

  3. The solution

    YourICP's DiscoverICP delivered verified contact data tailored to TechTopia's ideal customer profile. Our professional services team seamlessly integrated the data into their CRM, ensuring every contact was accurate and ready to use.

  4. The results

    4.5x connect rate

    Connect rates jumped from 10% to 45%, a 4.5x improvement that transformed their outreach from frustrating guesswork into predictable pipeline growth.

    40% reduction in database waste

    By cleaning outdated records and focusing exclusively on their ICP, TechTopia cut database waste by 40%, giving their team a leaner, high-quality contact list that actually converts.

Stop feeding your sales team bad data.

Find out what's holding your outreach back.

Get a data hygiene analysis