TechTopia achieves 4.5x connection rate increase
Discover how YourICP turned TechTopia's scattered outreach into predictable pipeline growth.
Key metrics
"Before YourICP, we were wasting time chasing the wrong leads with messy data. Now, we're connecting with the right people — fast. Our connection rate improved by 4.5x, and our database is finally clean and aligned with our true ICP. It's made a huge difference for our team."
— Shawn Ryan, Owner & Founder of TechTopia
The company at a glance
Techtopia is a technology company built for Phoenix-area businesses, with capabilities that include low voltage wiring, structured cabling, cybersecurity, cloud services, and technology consulting.
The challenges
TechTopia's sales team was drowning in bad data. Despite using ZoomInfo, their connect rate sat at just 9-11%, meaning 9 out of 10 calls went nowhere. Sales and marketing wasted hours manually scrubbing contact info instead of reaching prospects.
The solution
YourICP's DiscoverICP delivered verified contact data tailored to TechTopia's ideal customer profile. Our professional services team seamlessly integrated the data into their CRM, ensuring every contact was accurate and ready to use.
The results
4.5x connect rate
Connect rates jumped from 10% to 45%, a 4.5x improvement that transformed their outreach from frustrating guesswork into predictable pipeline growth.
40% reduction in database waste
By cleaning outdated records and focusing exclusively on their ICP, TechTopia cut database waste by 40%, giving their team a leaner, high-quality contact list that actually converts.
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