Resources - YourICP

Resources

Resources

Explore expert briefs averaging a quick 6-minute read to get you actionable fast.

The next frontier: Preparing your data for AI

February 6, 2026 3 min read

The next frontier: Preparing your data for AI

AI is everywhere in go-to-market conversations right now, and for good reason. But there’s a simple truth most teams are still grappling with.

Cleaning, verifying, and validating data: are these steps missing from AI readiness initiatives?

January 28, 2026 5 min read

Cleaning, verifying, and validating data: are these steps missing from AI readiness initiatives?

Everyone is racing to build Agentic AI. Almost no one is preparing the data first.

Why your enrichment provider may not be enough to guarantee clean data.

October 21, 2025 2 min read

Why your enrichment provider may not be enough to guarantee clean data.

Your sales and marketing efforts are only as effective as the data behind them.

Where do high-growth teams get their best contact data?

October 21, 2025 3 min read

Where do high-growth teams get their best contact data?

For B2B revenue teams, the pressure to grow never really stops. Budgets shrink, buying committees grow, and your ideal customer profile shifts every quarter.

What GTM teams should expect in 2025

October 14, 2025 2 min read

What GTM teams should expect in 2025

In our recent survey of senior GTM decision-makers in the software sector, 86% said they expect revenue to grow by at least 10% in 2025, and many are preparing for much more.

Expand or acquire: The smartest pipeline bet right now

October 6, 2025 2 min read

Expand or acquire: The smartest pipeline bet right now

Ask most sales and marketing teams where they plan to grow pipeline, and the answer might surprise you. It’s not just about net-new leads or international expansion.

Sales and marketing teams use the same data, but don’t see the same picture.

October 1, 2025 3 min read

Sales and marketing teams use the same data, but don’t see the same picture.

For years, companies have tried to bridge the divide between Sales and Marketing. Technology promised to help.

Why specialized tech stacks win: How GTM leaders are reshaping their revenue strategy

October 1, 2025 3 min read

Why specialized tech stacks win: How GTM leaders are reshaping their revenue strategy

The explosion of GTM software, from legacy CRMs to AI-powered intent tools, has introduced new complexity for revenue teams. In a recent YourICP commissioned survey, we explored how CMOs and RevOps leaders are managing their tech stacks in 2025.

Why YourICP acquired Connelly Enterprises: a strategic step toward our next chapter of growth

September 11, 2025 4 min read

Why YourICP acquired Connelly Enterprises: a strategic step toward our next chapter of growth

This acquisition is not just a milestone for YourICP, it’s a powerful step forward in our ongoing journey to empower organizations with more accurate, consent-based data that drives impactful marketing and sales campaigns.