Resources
Why YourICP acquired Connelly Enterprises: a strategic step toward our next chapter of growth
This acquisition is not just a milestone for YourICP, it’s a powerful step forward in our ongoing journey to empower organizations with more accurate, consent-based data that drives impactful marketing and sales campaigns.
Why specialized tech stacks win: How GTM leaders are reshaping their revenue strategy
The explosion of GTM software, from legacy CRMs to AI-powered intent tools, has introduced new complexity for revenue teams. In a recent YourICP commissioned survey, we explored how CMOs and RevOps leaders are managing their tech stacks in 2025.
Sales and marketing teams use the same data, but don’t see the same picture.
For years, companies have tried to bridge the divide between Sales and Marketing. Technology promised to help.
Expand or acquire: The smartest pipeline bet right now
Ask most sales and marketing teams where they plan to grow pipeline, and the answer might surprise you. It’s not just about net-new leads or international expansion.
Where do high-growth teams get their best contact data?
For B2B revenue teams, the pressure to grow never really stops. Budgets shrink, buying committees grow, and your ideal customer profile shifts every quarter.
What GTM teams should expect in 2025
In our recent survey of senior GTM decision-makers in the software sector, 86% said they expect revenue to grow by at least 10% in 2025, and many are preparing for much more.
The next frontier: Preparing your data for AI
AI is everywhere in go-to-market conversations right now, and for good reason. But there’s a simple truth most teams are still grappling with.
Why your enrichment provider may not be enough to guarantee clean data.
Your sales and marketing efforts are only as effective as the data behind them.