While CRMs are typically replete with contact records, they aren’t always up to date or complete. Integrating contact enrichment tools is therefore your best bet, as they can augment what your CRM already holds to reveal actionable data that your go-to-market teams can capitalize on with minimal waste and downtime.
Our list of the top 10 contact enrichment tools for CRMs are:
ZoomInfo
ZoomInfo is one of the most established CRM enrichment and B2B sales intelligence platforms available today. It enriches CRM records with verified contact information, firmographic insights, technographic data, organizational hierarchies, and buyer intent signals. Integrations with Salesforce, HubSpot, Microsoft Dynamics, and Marketo enable large revenue teams to maintain accurate CRM data, prioritize high-intent accounts, and streamline outbound prospecting operations.
Apollo
Apollo combines CRM enrichment, contact discovery, and outbound engagement within a single platform. It helps businesses enrich CRM records with updated emails, phone numbers, company insights, and intent signals, while also identifying new ICP-matched contacts. Integrations with Salesforce, HubSpot, Outreach, and Salesloft make Apollo.io especially popular among startups and mid-market teams seeking affordable, scalable enrichment and prospecting workflows.
Integrate
Integrate is a data integration and ETL platform that helps organizations unify, enrich, and synchronize customer data across CRMs and other customer-focused systems. Rather than serving purely as a contact database, it enables automated data transformation and enrichment workflows between popular CRMs such as Salesforce and HubSpot, as well as data warehouses. The platform is particularly valuable for RevOps and data teams managing large-scale CRM data consistency.
HubSpot
As a leading CRM, HubSpot offers its own CRM data enrichment solution embedded within its software. Contact data is automatically enriched through proprietary sources and waterfall enrichment, so leads can be scored to let prospecting teams know who’s likely to engage and/or convert. HubSpot’s data enrichment arm is also powered by Clearbit, a top B2B lead intelligence provider that the CRM giant acquired back in 2023.
YourICP
YourICP is a contact data cleanup and enrichment provider that goes beyond programmatic and AI-powered data transformation; their teams specialize in verifying contact data rather than just confirming whether a phone number or email exists. They verify that the contact information goes to the right person at the right company. The company focuses on cleaning outdated data, before delivering ICP-centric contact enrichment. YourICP integrates with Salesforce, HubSpot, and Marketo (and also offers an MCP for Claude).
Clay
Clay is widely used by modern revenue operations teams for advanced CRM enrichment and automated prospect research. The platform combines data from multiple providers, supports waterfall enrichment workflows, and continuously updates CRM records with contact, firmographic, and technographic intelligence. Integrations with Salesforce, HubSpot, Airtable, and Zapier make Clay highly effective for organizations building customized ICP-centric enrichment systems at scale.
Cognism
Cognism is a CRM enrichment and contact intelligence platform known for its GDPR-compliant data and strong international coverage. It enriches CRM records with verified email addresses, mobile numbers, company insights, and buying-intent data. Integrations with Salesforce, HubSpot, Microsoft Dynamics, Outreach, and Salesloft help global revenue teams maintain compliant, accurate, and actionable customer data for outbound prospecting and account prioritization.
Dealfront
Dealfront combines website visitor identification, buyer intent data, and CRM enrichment capabilities to help businesses identify high-conversion B2B opportunities. The platform enriches CRM records with company insights, engagement signals, and firmographic intelligence, enabling more accurate account prioritization. Integrations with Salesforce, HubSpot, and marketing automation platforms support aligned sales and marketing workflows across go-to-market teams.
Kaspr
Kaspr is a LinkedIn-focused contact enrichment platform designed for fast-paced outbound prospecting teams. It helps users capture verified email addresses, phone numbers, and company information directly from LinkedIn workflows, while synchronizing enriched records with CRM systems. Integrations with Salesforce, HubSpot, Pipedrive, and other leading sales engagement platforms make Kaspr particularly useful for SDRs and recruiters conducting high-volume prospect outreach.
Freckle
An up-and-coming contender on this list, Freckle works on top of major CRMs, HubSpot and Salesforce, to enrich contacts from even the sparsest data. Its AI agent enables RevOps teams to make inquiries and score leads in simple, natural language, while pre-built waterfall enrichment capabilities scour the web and 40+ providers to find even the most niche data on ICPs.
To learn more about contact enrichment, keep reading: